As a highly visible colour from any distance, Yellow says, "pay attention, caution, look at me and
remember" all at the same time. The intensity of the message is determined by the intensity of Yellow used. For example, caution signs, taxi cabs, emergency service vehicles and heavy construction equipment are usually painted in a strong yellow colour because they need to be seen.
Yellow generates muscle energy and stimulates mental activity. In fact, it has been scientifically proven that when we
record and read something back from a
pastel shade of Yellow paper, we have a better chance of remembering it! Is it any wonder that the Yellow Pages
are yellow and the most purchased colour for post-its, legal pads and lined note paper is Yellow.
In a cautionary sense, yellow flags mark quarantine and danger zones, yellow hazard signs warn us of up an coming changes in road conditions and speed changes and yellow traffic lights caution us to slow down and prepare to stop. It is also the colour of alarmist (cautionary) or irresponsible reporting - hence the term Yellow
As the colour of the Solar Plexus, Yellow is the wavelength governing our "will to power" and as such, Yellow personifies emotions. Just as Yellow symbolizes great courage in
Heraldic shields and emblems, its negative aspect is associated with being cowardly . . . Yellow Bellied or having a Yellow Streak.
Horoscope Sign: Leo