In marketing/branding campaigns the use of color can be so powerful that it creates a brand
subculture. Does the phrase "BIG BLUE" ring any bells?
BLUE to indicate the precision
of their high tech products. One need look no further than Best Buy and Hewlett Packard
to see a common theme here. Blue invokes feelings of authority, expertise, eliteness,
BLUE is the colour of the oceans and the sky and as such, it implies
cleanliness, depth and wisdom. When marketing any product related to water, cleaning,
the sky (airlines) or authority, consider using some BLUE.
Blue is the colour of corporate
America and it says,
"Chill . . .believe
and trust me . . . have confidence in what I am saying!"
The color Blue actually creates chemicals in the body that are soothing
because they slow down human metabolism. That is what makes the relaxing, "cool" qualities
the color of the
used in situations where diplomacy or negotiation skills are required.
BLUE will attribute a great deal of peace and serenity to the general surroundings if
incorporated into the color scheme of a room or one's clothing.
Therefore BLUE is a wonderful color for bedrooms
and is very useful as the principle decorating color in meeting rooms designated for negotiation and keeping "cool" heads.
Be "Cool" with Blue . . .
The arcane expression Blue Blood,
used to describe a Royal or Aristocratic authoritarian, indicates "special - untouchable"
- therefore "totally protected or isolated". Consider our propensity to formally
uniform our peace and law enforcement personnel in the color
BLUE is a call to Trust and perhaps
that is the underlying reason why we say Faith (which is absolute trust) is believing
in the right outworking of the Universal
present in situations that require
honesty, forthrightness or directness is indicative of a true understanding of the
power of this color. It has been a long standing fact, that most successful trial
lawyers present their final arguments, statements and summaries wearing a
BLUE SUIT, as it "INTUITIVELY" imparts integrity and authority to
what they are saying, and increases the trust level of those that have to listen
to, weigh and make decisions based on what they say.
Interestingly enough, when we wish to emphasize the honesty,
loyalty and/or integrity of another, we often refer to them as TRUE
Heaven Knows . . .
As the color of the sky and water,
"the beyond" and when we refer to a sudden windfall, or an unexplainable change in a given
situation, we say that it happened or came "OUT OF THE BLUE - meaning that the causal force
was "beyond" anything visible or predictable . .
. Quite literally out of the "Heavens". Interestingly enough, most languages have this expression and it means the same
The association of BLUE to
the "Heavenly Realm" was being made thousands of years ago by ancient cultures who
used BLUE ceremoniously in
Rites of Passage. Even the great Masters Leonardo da Vinci and Michelangelo depicted the
BLUE . . . A subliminal
sign of her connection to the Godhead.
One final thought . . .
One must keep in mind that BLUE is a cool color
and in this regard it can be quite isolative. Incorrect use of
BLUE can come off as uncaring and cold, and perhaps that is why
when we are really lonely (feeling isolated) it is said we have THE BLUES.
Horoscope Sign: Sagittarius